NEWS: ETTU to broadcast Champions League Men quarter-finals in Mixed Reality powered by OSAI

European Table Tennis Union (ETTU) enhances the live stream with real-time Mixed Reality powered by OSAI. ETTU integrated OSAI’s AI-powered solution into the broadcast feed of MatchTV - one of the biggest sports broadcasters in Russia.

NEWS: ETTU to broadcast Champions League Men quarter-finals in Mixed Reality powered by OSAI
ETTU Champions League implements OSAI sports tech in quarter-finals broadcast

European Table Tennis Union (ETTU) enhances the live stream with real-time Mixed Reality powered by OSAI. ETTU integrated OSAI’s AI-powered solution into the broadcast feed of MatchTV - one of the biggest sports broadcasters in Russia.

Table Tennis Champion League Men's quarter-finals will be held in Ekaterinburg (Russia) on 19th January, where UMMC and Neu Ulm teams will compete for the place in the semi-finals. The event is organized by the home team UMMC.

“ETTU are committed to promoting and developing the sport of table tennis. And we at UMMC as proud members of the Champions League share this commitment. Partnership with OSAI allows us to bring the fan & viewer experience to the top level and further promote our sport. As a fast-growing sport, table tennis is going through digital transformation. We believe it is crucial for us to experiment with innovative technologies and bring High Performance, real-time insights and immersive viewing experience to our fans. We are excited to implement OSAI real-time Mixed Reality at this year’s quarter-finals.”  - Dmitriy Balachenkov, director of TTC UMMC.

Roman Garin, CEO of OSAI: “We are proud to be part of one of the biggest table tennis tournaments in Europe. Enabling immersive experience in the ETTU broadcast with our real-time Mixed Reality solution is a great step in OSAI journey. We believe in the power of real-time, high-accuracy data to transform the way fans watch and engage with the sport of Table Tennis.”

OSAI will deliver virtual production, creative graphics, and Mixed Reality animations. The creative graphics were designed to meet ETTU brand guidelines and fit perfectly with wider marketing efforts. Real-time mixed-reality technology by OSAI engages viewers with dynamic on-screen animations and deep game insights, otherwise unavailable to fans. Watching ETTU broadcast will include ball tracking, player positions, ball speed, to name a few.  

About OSAI:

OSAI provides artificial intelligence (AI) and computer vision (CV) powered sports technology solutions that unlock real-time mixed reality video streaming for LIVE sporting events. OSAI analyses the video feed to gather the performance data, analyze it and overlay the video with on-screen animations in real-time. Mixed Reality enhances the viewer experience with game insights, explanations and gamification. OSAI transforms the live streaming of sports, connecting the traditional broadcast with digital on-demand culture.
Learn more: https://osai.ai/

About ETTU:

European Table Tennis Union represents 56 national associations. The governing body’s long-standing history starts in 1956. Since then the ETTU has been growing both in member associations, popularity and the number of events held. Today ETTU has annual events. In even-numbered years the European Championships include men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles events. In odd-numbered years the European Championships include men’s team and women’s team events.Learn more: https://www.ettu.org/en/about-ettu/history/

About UMMC:

One of the biggest table tennis clubs in Russia, competing in both national and international top competitions, including Champion’s League. The club is a member of Table Tennis Federation Russia (TTFR), ITTF, ETTU.
Learn more: https://kntummc.ru/index.php/